11/7/2022 0 Comments Rule of rose ebay![]() ![]() When contestant Molly-Mae Hague wore one of their dresses, it sold out in 10 minutes. I Saw It First had a 67% increase in sales and a 254% increase in Instagram followers in 2019. With viewing figures reaching up to 3 million people an episode, the influence of Love Island on what consumers buy is well-documented. I really hope that is going to lead to meaningful change in the industry.” “It’s a really exciting opportunity for us to change the conversation around fashion. “Love Island is a worldwide phenomenon, nobody can deny it,” she says. Jemma Tadd, the head of fashion buying at eBay, believes the reach of the show has the power to change consumers’ perceptions around secondhand clothes. While contestants will also wear their own clothes this season, they are being encouraged to take an “eat, sleep, rewear, repeat” attitude to their outfits.Īnnouncing the partnership, Mike Spencer, the executive producer of Love Island, said: “As a show, we strive to be a more eco-friendly production with more focus on ways in which we can visibly show this on screen … This partnership will see our islanders get to dive into the shared wardrobes, and help themselves to some incredible preloved clothes sourced from eBay.” ![]() For the last three years, the fast fashion company I Saw It First – which sells clothes for as little as £2.80 – has sponsored the show and provided clothes and accessories for contestants.īut the show has changed tack after criticism from sustainability advocates for encouraging a disposable attitude to fashion. ![]()
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